May 23, 2018  
College Catalog 2017-2018 
    
College Catalog 2017-2018 [ARCHIVED CATALOG]

BUS 121 Marketing

Credits: (3)
An introductory course in marketing intended to make the student aware of the development and efficient distribution of goods and services for a targeted consumer segment. The course studies both consumer and industrial markets, using as the basis for study the product, the distribution, the pricing and promotional techniques.