Apr 19, 2018  
College Catalog 2017-2018 
    
College Catalog 2017-2018 [ARCHIVED CATALOG]

COM 233 Introduction to Public Relations

Credits: (3)
This course is a survey of the foundational elements of public relations. The class discussions will draw on communication theory to introduce students to the core principles of public relations. Topics covered will include the history and future of public relations, audience analysis and the development of communication strategies for a range of different publics, campaign planning, various types of public relations agencies and their communication styles, social media, social responsibility, and ethics.