May 17, 2024  
Undergraduate Catalog 2024-2025 
    
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Undergraduate Catalog 2024-2025

BUS 124 Principles of Retailing

Credits: (3)
The principles of retailing involve all the activities necessary for the sale of goods and services to the ultimate consumer for personal, family or household use. This course examines the different types of retail institutions and dwells on store location, merchandise planning and control, pricing and promotion.