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Nov 21, 2024
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Undergraduate Catalog 2024-2025
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FSA 230 Entrepreneurship in Hospitality Credits: (4)
This course prepares students to have a clear understanding of the various issues relating to new venture/product development, such as food safety and sanitation, identifying and refining viable ideas and concepts, forecasting demand, business analysis, and designing and implementing successful marketing strategies for new ventures/products. The course will also examine how to finance an idea and create an organizational structure to support the venture/product. Field trips, guest speakers, and case studies bring the topics alive and anchor discussion in the real world. Developing prototypes and marketing and selling goods and services will also be covered. Students enrolled in this class will operate the HOS Department retail shop. This class will meet for 1 hour lectures and a 3.5 hour lab. Production lab will produce products for the retail operation. Prerequisite(s): FSA 100 , FSA 103B , FSA 103C , and FSA 201 , or permission of instructor. Approved uniform required.
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