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Sep 20, 2026
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Undergraduate Catalog 2026-2027
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BUS 121 Marketing Credits: (3)
This course offers an overview of marketing fundamentals, covering topics such as market research, consumer behavior, product development, pricing, distribution, and promotion. Through a blend of theory and practical examples, students will gain insight into the role of marketing in business and its impact on society.
SUNY Gen Ed Area(s): Communication
Learning Outcomes
- Understand the fundamental principles of marketing and their significance in business and society.
- Identify ethical considerations in marketing practices and develop critical thinking skills to assess the social and environmental impacts of marketing decisions.
- Examine consumer behavior and how market research is used to effectively target and engage with consumers.
- Analyze the components of the marketing mix (product, price, place, promotion) and their interconnectedness in developing successful marketing strategies through oral presentation and written critique of peer work.
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