Sep 20, 2026  
Undergraduate Catalog 2026-2027 
    
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Undergraduate Catalog 2026-2027

COM 240 Persuasion in Everyday Life

Credits: (3)
This course is an investigation of the various communication theories of persuasion as applied to the devising of persuasive messages, the presentation of persuasive messages, and the critical analysis of persuasive messages in a variety of contexts. Class activities, discussions, readings, and assignments are designed to develop communication skills necessary for effectiveness as producers and consumers of persuasive communication.

Designation(s): Liberal Arts

Learning Outcomes
  1. Define and explain basic principles of persuasion.
  2. Compare and contrast persuasive messages in a variety of communication contexts.
  3. Critically analyze verbal and nonverbal persuasive messages.
  4. Describe how culture influences understandings of persuasive messages.
  5. Explain new media’s impact on the power of persuasive messages.