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May 03, 2026
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Undergraduate Catalog 2026-2027
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COM 110 Introduction to Social Media Credits: (3)
This course analyzes the role and scope of social media by exploring foundational communication elements and examining socio-historical perspectives regarding technology and society, current trends concerning social media’s impact on contemporary issues, and social scientific theories relevant to communicating via social media. Students will critically evaluate the impact of social media on relationships, activism, branding, politics, news media, and identity. Students will also gain basic practical social media skills: understanding the landscape, learning “best practices,” and using different social media technologies throughout the class to create and propagate content. Students enrolled in this course will need access to a smart phone and will be required to post content on social media.
SUNY Gen Ed Area(s): Communication, Critical Thinking & Reasoning, Civic Discourse
Designation(s): Liberal Arts
Learning Outcomes
- Understand how social media intersects with communication theory, technology and society, and current trends.
- Evaluate how social media impacts and affects relationships, activism, branding, politics, news media, and identity.
- Create social media content and evaluate the effectiveness through the metrics of reach, frequency, and engagement.
- Demonstrate an understanding of diversity, social justice, and global awareness in communication situations.
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