Nov 23, 2024  
College Catalog 2019-2020 
    
Catalog Navigation
  Catalog Home
  Important Information
  Degree Choices and Requirements
  Programs of Study
  Academic Rules
  Course Descriptions
  College Administration Degrees
  Past Catalogs 2009-2016
HELP
College Catalog 2019-2020 [ARCHIVED CATALOG]

BUS 121 Marketing

Credits: (3)
An introductory course in marketing intended to make the student aware of the development and efficient distribution of goods and services for a targeted consumer segment. The course studies both consumer and industrial markets, using as the basis for study the product, the distribution, the pricing and promotional techniques.