Nov 26, 2024  
Undergraduate Catalog 2023-2024 
    
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

ENG 261 Digital Content Strategies

Credits: (3)
In this course, students will gain an understanding of the key elements of digital content strategy creation and why each element is essential. Elements studied will include, but not be limited to: brand identity, audience demographics, analytics,  search engine optimization (SEO), pay-per-click (PPC), and metrics. Prerequisite(s): ENG 103 , or permission of department.  

Designation(s): Liberal Arts