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Dec 04, 2024
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Undergraduate Catalog 2024-2025
Digital Writing (MC)
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Return to: Degrees, Certificates, and Microcredentials
A Digital Writing Microcredential is designed to provide students with skills needed for writing, communicating, and marketing in a digital and professional world. Students will take three courses focused on writing in the digital environment, developing strategies for communicating marketing content to varied audiences, and producing written communications in a professional business setting.
Stackable to:
Acquired Skills:
- Digital Writing
- Marketing Content Development
- Audience Marketing Analysis
Learning Outcomes
- Identify key concepts for developing effective content for digital mediums.
- Create documents for digital mediums that respond to the needs of different audiences and rhetorical situations.
- Produce coherent professional content for digital mediums through a multiple draft process.
- Analyze and evaluate domains, social media channels, marketing strategies and platforms, and engagement metrics as part of producing effective content for digital mediums.
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Total Microcredential Credits: 9
*Note:
Courses must be completed within the last 5 years to count toward microcredential requirements. A GPA of 2.0 in the courses used for the microcredential is required.
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Return to: Degrees, Certificates, and Microcredentials
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