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Sep 20, 2026
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Undergraduate Catalog 2026-2027
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COM 242 Social Media Communication Internship Credits: (3)
Students will work with the Social Media and Digital Communication faculty coordinator to identify a business in search of a social media intern. A learning contract that outlines specific educational objectives will be signed by the student, faculty coordinator, and a Representative from the organization, and will detail the social media work for the internship. Course requirements include a minimum of 120 hours of work, maintenance of a weekly log that includes hours worked and duties performed, and a final portfolio that includes a brand and organizational analysis, a social media and brand strategy, digital communication posts, and a reflection using social media metrics. Prerequisite(s): COM 110 and COM 233 .
Learning Outcomes
- Demonstrate social media management skills and effective brand and professional communication.
- Create a social media and digital communication strategy and create content and posts that align with that strategy.
- Assess an organization’s social media and digital communication content and strategy using metrics and analytics to guide future content and posts.
- Describe and evaluate performance in the form of weekly logs and a final portfolio.
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