Social Media and Digital Communication (A.S.)

The Social Media and Digital Communication A.S. degree offers students a program designed to meet their transfer needs into various communication programs. Students will work closely with Communication faculty and advisors, and have opportunities to strategize, assess, and create online communication and social media content in Onondaga Community College’s Digital Newsroom, for their own brand, or for an outside organization. This degree allows students to take a holistic approach to their social media by engaging with their viewers, considering a brand strategy, developing their speaking skills, and incorporating video production into their skillset. Each of these courses will help students develop the necessary skills to tell creative online stories that will connect with their target audiences.

Students wishing to use this degree to increase their marketability in the workplace may certainly do so. The degree is flexible enough to allow students to develop additional skills needed to be successful in various communication contexts. These skills include photography, computer literacy, computer graphics, business and finance, or other courses that align with student interest.

Mission Statement

The mission of the Social Media and Digital Communication A.S. program is to provide students with the skills necessary to communicate effectively in public settings, on various online and social media platforms, and to engage in effective storytelling. This program infuses elements of Broadcasting, Business, and Communication Studies to provide students with the ability to consider how social media and digital communication impact relationships, activism, branding, politics, news media, business, and identity. Completion of this program enables students to transfer into four-year Communication programs and seeks to provide students with a skillset to compete in a modern job market that’s shifted toward branding, digital media marketing, and social media.

Program Learning Outcomes

1. Demonstrate effective oral and written skills in various communication contexts.
2. Create effective social media content for a target audience.
3. Evaluate and assess an organization’s branding, online campaign strategy, digital media marketing, and social media content.
4. Demonstrate an understanding of diversity, social justice, and global awareness in communication situations.

Additional Information

Students matriculated in this program should own or have access to a smart phone where social media content can be viewed and posted onto various platforms.